What’s the Difference from Canton Trade Show to Yiwu Market

Canton Trade Show VS yiwu market

In the world of global trade, it’s no secret that China plays a significant role in providing affordable goods to businesses around the world. Two of China’s most popular sources of wholesale products are the Canton Trade Show and the Yiwu Market. While both offer buyers an impressive selection of goods at wholesale prices, there are several differences between the two that differentiate them from each other.

Read this article to fully understand the Canton Fair and Yiwu market:

Chapter 1:Introducing the Canton Fair and Yiwu Market

Canton Fair(The China Import and Export Fair)

The Canton Fair is one of the world’s largest trade fairs, attracting buyers from more than 200 countries. It is held twice a year in the spring and autumn in Guangzhou. The show has an exhibition area of over 1.2 million square meters with numerous booths and suppliers showcasing products from different industries including electronics, textiles and machinery.

Canton Trade Show

One of the main benefits of attending a Guangzhou trade show is the sheer scale of the event. Buyers can expect to find products from thousands of manufacturers and suppliers, giving them a variety of options to purchase goods at competitive prices. Additionally, the trade show provides buyers with an excellent opportunity to network with industry professionals and gain insights into the latest market trends.

Yiwu Market

Unlike the Canton Fair, Yiwu Market is a permanent wholesale market located in Yiwu City, Zhejiang Province. Open year-round, the market spans five regions and has more than 75,000 individual shops offering everything from small consumer goods such as jewelry and toys to industrial machinery.

yiwu market

Yiwu Market is especially popular with small business owners and e-commerce sellers looking to source unique and affordable products. Unlike the Canton Fair, Yiwu Market focuses on small commodities, and sellers can provide personalized or customized services to buyers. The market is also known for its fixed pricing system, where suppliers set prices for their products but buyers can still negotiate prices for larger orders.

Chapter 2: The difference between Canton Fair and Yiwu Market

Product Selection

Although the Canton Fair and Yiwu Market offer a wide variety of products, they differ in the types of products they offer. The Guangzhou trade show offers products across multiple industries, including electronics, textiles and machinery. Buyers looking to source items for resale or distribution will find many options at trade shows. However, the large number of products can make it difficult for buyers to find a specific supplier or product in the showroom.

The Yiwu market, on the other hand, focuses on small consumer goods, including jewelry, fashion accessories, and home decorations. The marketplace is known for offering unique and affordable products, making it an attractive option for small business owners and e-commerce sellers. Thanks to its fixed pricing system, buyers can have more certainty when budgeting for their purchases.


Pricing is another aspect where the Canton Fair and Yiwu markets differ. At the Guangzhou trade show, suppliers usually price based on product quality and order volume. Buyers wishing to negotiate better prices may need to purchase larger quantities or establish a relationship with a supplier. The sheer scale of the event may also cause buyers to spend more time negotiating prices rather than sourcing products.

In Yiwu market, vendors often have fixed prices for their products. However, buyers can still negotiate prices, especially for larger orders. Since the market is dominated by small commodities, prices are generally lower than those at the Canton Fair. Buyers looking to purchase affordable products in bulk may find Yiwu Market an attractive option.


Finally, convenient transportation is another difference between the Canton Fair and Yiwu Market. The Guangzhou Trade Show is a large event that can take several days to fully explore. While it provides buyers with a great opportunity to network and connect with suppliers, they may find it challenging to locate specific suppliers or products within the showroom. Additionally, the show is only held twice a year, which may be inconvenient for buyers who need to source products at other times.

On the other hand, Yiwu market has convenient transportation for buyers. The five areas of the market are well laid out and buyers can easily travel between them. Buyers can also enter the site at any time throughout the year, making it convenient to purchase goods at any time.

It is worth noting that the Yiwu market is open normally except for the Chinese New Year, and you can arrange your purchasing plan at almost any time;
The Canton Fair mainly faces some powerful Chinese manufacturers, and its twice-yearly exhibitions require you to arrange your time and plan well.
Yiwu market is operated by stalls, so small products are more suitable for long-term operation and have no advantage in large-scale manufacturing;
All in all, their advantages depend on your timing and the products you purchase.
If the purchase volume is small and the products are diversified, it is more suitable for the Yiwu market. If the company is large, it is more suitable for the Canton Fair to communicate with manufacturers.
If you have more questions about China trade procurement, please leave us a message, or click to contact us directly.

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